Taiwan chains ride Phoenix tech boom

台灣連鎖企業搭上了鳳凰科技的順風車

TAIPEI (Taiwan News) — Phoenix’s tech boom is creating a new market for Taiwanese food chains, as TSMC and other investments draw workers and families to the city, CNA reported.

TSMC has established a North American hub in Phoenix, attracting Taiwanese engineers and creating a semiconductor-driven economic surge. China Airlines started a direct route to Phoenix this month, with Starlux following next year, making travel and logistics easier for business and family visits.

85°C has been operating in the US for years and opened a Chandler store three years ago, drawing long daily queues. A second location near the TSMC plant opened this year, with two more stores planned soon.

85°C US CEO Kuo Ming-hua (郭明華) said the chain positions itself as a “community bakery,” serving families rather than just commuters or office workers. Its offerings include Taiwanese-style breads starting at NT$60 (US$2) and other pastries as well as drive-thru options.

Sharetea, a leading Taiwanese bubble tea brand, entered the US in 2013 and now operates 160 stores using a combined corporate-franchise model. Arizona is entering a “major investment and expansion era,” with local stores priced at about NT$150 per cup, showing Taiwanese flavors can attract mainstream American consumers.

Bafang Dumpling is targeting tech clusters, expanding beyond its 13 California stores. Its first Arizona location is planned for Phoenix, supported by a central kitchen in Texas, offering standardized service and authentic Taiwanese flavors for fast, reliable dining.

Taroko Sports, an entertainment-focused chain, opened its third US store in Chandler this year. Operating 24/7, it combines batting cages with Taiwanese-style entertainment, appealing to leisure consumers in Phoenix.